We can say that the vid's direction is really similar to 'Vow', with frontwoman Shirley Manson dressing a fur coat like in that vid, but this time it's pink, just like the colour of her dress in the OHWIR's vid and like her hair colour now. I feel the vid is kinda like a mix of 'Vow' and 'Stupid Girl', like a modern version of them, and while the good old formula is good, i wished they did another turn of their signature style and surprise everyone like they did with the 2.0 era. Anyway, enjoy the vid below.
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